The Rich Lady of the 1970s

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Synopsis:

Since childhood, Jian Jianan has been a money enthusiast. She knew how important money was—it could ensure she and her brother completed their education, earned respect, and allowed the family to live a comfortable life.

So, on the day she was about to come of age, when her father asked what had helped her the most, Jian Jianan firmly replied, “Money.”

Her father was stunned, and her mother gently guided her: “We’ve come this far because of hard work, determination, and…”

Both parents looked at her expectantly.

Jian Jianan suddenly understood their deeper meaning and declared without hesitation: “And more and more money!”

The couple fell silent, lost in deep reflection.

Her money-loving tendencies had been evident for a long time.

In elementary school, when she noticed everyone drooling over her lunch, Jian Jianan immediately launched a monthly and yearly meal subscription service, earning a commission while bringing business to her family’s small restaurant.

In middle school, the complete set of comic books her parents bought her sparked a trend, causing a sensation at school. Jian Jianan quickly started renting them out—each book rented meant more money rolling in.

In high school, her parents felt this couldn’t go on; she was spending too little time studying. They decided to issue “business tickets”—she could only participate in the family business if she studied for 8 hours a day and earned tickets monthly.

Jian Jianan promptly introduced a loan guarantee system, mortgaging her ideas to her parents and getting her highly trustworthy childhood friend Shan Jiqing to act as a guarantor. Ten business tickets a day became a reality, and life went on as usual.

Her parents exchanged glances. Well, maybe pushing themselves was better than pushing their daughter.

By the time Jian Jianan entered university, her family had built a catering empire that sold across provinces, thanks to her mother, and a nationally renowned clothing brand, thanks to her father.

And she was the sole heir.

But little did she know, this was far from the end.

“You need to study hard in university, learn professional skills, and inherit your parents’ businesses, understand?”

Jian Jianan shook her head and refused: “No, I want to…”

Oh no! The sole heir is refusing to inherit the family business! Are these two companies doomed?

Brothers, grab your tools and get ready!

As days passed, those waiting to profit from the downfall of these companies didn’t see them collapse. Instead, they watched as Jian Jianan’s own ventures grew larger and more numerous.

Huh?

Are you kidding me?

Jian Jianan sincerely explained: “I hadn’t even finished speaking. Don’t you know it’s bad luck to pop champagne halfway through in business?”

“I only said I wanted to start my own business first, not that I’d abandon the family business!”

As the tides of the times surged forward, Jian Jianan seized opportunities, riding the waves and setting her sails high.

When the floodwaters receded, she intended to be the one left standing.

This book is also known as:

From Little Money Enthusiast to Big Tycoon,

The Tycoon and Her Genius Scientist,

The Rise of a Female Billionaire.

A money enthusiast always on the path to wealth Jian Jianan

A genius always immersed in research Shan Jiqing

(The male lead’s surname is pronounced “Shan” (4th tone), but when paired with the female lead, it’s pronounced “Dan” (1st tone).

They’re meant to be a “simple” couple~

Content Tags: Strong leads, devoted love, satisfying read, period drama, underdog story, lighthearted

Main Characters: Jian Jianan, Shan Jiqing

One-sentence Summary: From a little money enthusiast to a big tycoon!

Theme: Respect money, and prosper through hard work.

Associated Names
One entry per line
七零年代大富婆
Related Series
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Recommendations
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Recommendation Lists
  1. Education youth,60s-, countryside, transmigration,...
  2. Transmigration to 50's - 90's (Part 1)

Latest Release

Date Group Release
06/14/25 Null Translation Group c94
06/13/25 Null Translation Group c93
06/12/25 Null Translation Group c91
06/11/25 Null Translation Group c90
06/10/25 Null Translation Group c89
06/09/25 Null Translation Group c88
06/08/25 Null Translation Group c87
06/07/25 Null Translation Group c86
06/06/25 Null Translation Group c85
06/05/25 Null Translation Group c84
06/04/25 Null Translation Group c83
06/03/25 Null Translation Group c82
06/02/25 Null Translation Group c81
06/01/25 Null Translation Group c80
05/31/25 Null Translation Group c79
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