The Gallard Trading Company, a name known across the continent.

Its heir, Lake, is a reincarnated soul.

With memories of a past life as a corporate drone who lived and died in servitude, he holds a grand ambition:

“I won’t end this second life as a lowly worker like before. I’ll commit every conceivable evil and dominate the world from the shadows!”

Determined to enjoy life in a new world, he begins working tirelessly, amassing competent personnel to serve as both subordinates and members of his growing harem.

Lake believes he’s gaining loyal pawns by indebting others to him, yet the girls he gathers grow inexplicably devoted to him, and he becomes an object of admiration from those around him.

Though he aspires to live as a villain, destiny seems bent on casting him as a paragon of virtue.

This is the story of a slightly misguided “Villainous Merchant” who unknowingly becomes a savior, leading the world to peace.

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