Readable, but not particularly interesting.

A guy who likes camping is transmigrated into a different world and for whatever reason he can buy camping equipment through a virtual interface at modern market prices instead of local ones.

And as usual for such novels, he sells way below market price and then acts like his sales techniques are the reason the shop is popular.

I haven't read very far (I might read more eventually but had enough for now), but nobody even questions how someone from a distant country who lost their money and... more>> only sold his belongings for seed capital can maintain a consistent supply route.

The rest of the novel is decent, but there are no challenges or difficulties to speak of. All the characters so far have also had good personalities and there hasn't even been a single unruly customer.

If you're looking for some slice of life fluff without much thought, this is fine. <<less